Magical Kenya

The Kenyan creative industry has seen massive growth in the past decade that has elevated its creative economy to the continental and even global stage. Increased internet penetration and access to smartphones has also boosted this growth as content creation has become even easier than before. This has also been aided by the digital migration trend that has been making waves across the country, hence creating a huge market for creatives within the digital space. This has also made it quite competitive and thus the need for young people to be more creative to stay relevant.

This growth has seen the country experience the emergence of new cultures and sounds, brought to life and driven entirely by the youth. A Genre like Gengetone (A new Kenyan music genre) has been curated and driven purely by the youth to an extent it has even received international recognition from Jamaican acts like Konshens. The film industry has also evolved from the traditional TV oriented content production to a diversified field where young creatives are now coming up with shows and films for various distribution channels that are mostly digital.

The country’s creative economy is in a rapid upward trajectory and will continue to churn out more future global stars as the year’s progress by. It is therefore paramount that Chaguo steps in to accelerate this process by discovering some of the hidden talents and potential stars within the country. Chaguo Africa Awards aims to showcase this diverse potential at the continental stage as we strive to create a sustainable creative economy within the continent.